Battling Big Brands: Hard Cider and Coconut Water by OPEN Forum

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For more info, please visit: http://www.openforum.com/yourbusinesstv Each week MSNBC's Your Business features experts to share their secrets for improving your business. Whether it's a big box store, or a fortune 500 supplier or a national chain, many small business owners face the same kind of daunting fight when they're in direct competition with a giant competitor. We'll see how a small apple cider brewing company and an independent coconut water business were able to compete against the major food corporations, by holding their own, and even beating the big mass-market bottlers at their own game.