Target and Scholastic Partnership

http://tidd.ly/17d08416 Hidden promo page at Scholastic
Scholastic, the world's largest children's book publisher had a challenge providing books to low-income communities. Target was looking for ways to engage their associates in their local communities. We helped create a strategic partnership with Target and Scholastic that hosted fifty school literacy events with Target volunteers. The partnership connected 25,000 at-risk youth with books.