Easily Create Automated Email Marketing Drip Campaigns

http://tiny.cc/9oc2tx 35% Discount for efficient Email Marketing at AtomPark.
Quick walkthrough on how to build highly relevant and targeted email marketing drip campaigns. The email marketing platform I am using to build this drip campaign: http://www.activecampaign.com/?_r=HVEZHKV4 First I want to talk about the difference between autoresponders and drip campaigns. I find autoresponders to be solely based on dates, whether it's opt-in date, birthday, ect. Drip campaigns get much more complex. There are rules and criteria that go into effect, and this goes far beyond basic segmentation. A good email marketing drip campaign should be able to use campaign interactions as triggers. The more sophisticated (marketing automation) platforms should give the option of using web-based triggers to start an automation, assuming that the analytical suite is implemented on the site. This is a good example of a *BASIC* drip campaign. These can get much more complex, and can be better tailored to your particular industry or niche.