What's Driving Mobile Growth Today? Tips & Trends from Top Brands

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The Mobile Growth House at Mobile World Congress America September 14th, 2017 With new ideas, tools, and hacks for mobile growth popping up all day every day, it's easy to get overwhelmed. In this panel, we'll talk about the new (and tried and true) tactics, analytics and tech mobile growth leaders are focusing on, including user acquisition, customer experience, engagement, and retention, as well as new ideas and channels for innovation and growth. You'll come away with a better understanding of what's working in mobile marketing today, and dozens of ideas you can put to work in your own mobile strategy. Alyssa Meritt, Head of Strategic Consulting, Urban Airship Lisa Ajdini, Director, Mobile Strategy, Caesars Entertainment Shannon McKenzie - Director, Product Development, NBC Sports