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Getting people to start using your product is hard. Making them understand why it will make their lives easier is even harder. Those of you who do email marketing for a living are in a merciless competition for your clients' recognition (and business) because your email is not the only one that lands in their inbox. It doesn't matter how great a product is; without an explanation it means nothing. Associating your product with a story is incredibly powerful because we naturally remember a good story and we are more likely to share it with others. For instance, introducing a product in an email through a story can be another way of "unboxing," which will establish your brand's credibility. During this webinar, our email marketing specialist Olga Kudanova together with the new SEMrush tool creator Pavel Shterlyaev will analyze the best cases of storytelling in email marketing. They will browse the 20 million database of the Email Analytics tool to give you an idea of how to get around this new tool, ways you can benefit from it and will accept the challenge of answering your questions at the end of the webinar.
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