The Guardian - Open Journalism (Three Little Pigs advert)

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POSSIBLY THE BEST COMMERCIAL EVER. "This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the Three Little Pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion." This video uses copyrighted material in a manner that does not require approval of the copyright holder. It is a fair use under copyright law. It contributes to the public discourse on the subject of Journalism. MORE: Content owners: Entity: The Guardian News & Media Archive Type: Audiovisual content Terms of Service: 3. Use of material appearing on the Guardian Site Your use of the Guardian Site is for your own personal and non-commercial use only. You acknowledge that, as between Guardian and you, except for user content and advertisements (as discussed below), Guardian is the sole owner of all content on the Guardian Site, including, without limitation, all applicable copyrights, patents, trademarks, trade secrets, trade names, logos, and other intellectual property rights thereto, as well as text, images, graphics, logos, audio, video and other material appearing on the Guardian Site ("Guardian Content"). The Guardian Site and the Guardian Content are protected by the copyright laws and other intellectual property laws of the United Kingdom and the United States and are protected globally by applicable international copyright treaties. You may download and print extracts from the Guardian Content for your own personal and non-commercial use only, provided you maintain and abide by any author attribution, copyright or trademark notice or restriction in any material that you download or print. You may not use any Guardian Content for any other purpose without our prior written approval. Except as expressly authorised by the Guardian, you are not allowed to create a database in electronic or paper form comprising all or part of the material appearing on the Guardian Site. If you wish to use our content other than as permitted by these terms and conditions, please contact us syndication@guardian.co.uk. If you operate a news aggregation service that charges a subscription fee to its users, then you need to approach the NLA directly to discuss your licensing requirements. Please see nla.co.uk. For all other inquiries about distribution or reproduction of the materials, please contact syndication@guardian.co.uk.