Nick Grey - Break Free with Gtech AirRam #losethecord

http://tidd.ly/929cdc22 Secret clearance page at Gtech
Nick Grey, Gtech founder, on the making of the Gtech AirRam Break Free TV ad, which included 60 dancers, 1 iconic song and 100 Gtech AirRam cordless vacuums. He explains how he really wanted the ad to capture how it feels when you first use a Gtech AirRam – the ease of use and how it pulls you along effortlessly. And why the iconic Queen track – Break Free – just made perfect sense. Gtech concentrates its design efforts on the user experience. Nick explains how he listens to user feedback and why it's important that his cordless vacuum cleaners are easy to use from the moment you get home. The Break free ad embodies this ease of use and the freedom that comes with a Gtech AirRam cordless vacuum cleaner. For Nick, watching 100 Gtech AirRams take centre stage in an Arlene Phillips dance production is a 'dream come true'. Don't let your mains operated upright vacuum cleaner hold you back. Break free with a Gtech AirRam today and love vacuuming. You may also enjoy: Break Free with Gtech AirRam TV commercial: https://www.youtube.com/watch?v=WVtb7h3Wccs Learn more at: http://www.gtech.co.uk/cordless-vacuum-cleaners/airram-vacuum-cleaner.html Facebook: https://www.facebook.com/Gtech-AirRam-114689516549/ Twitter: https://twitter.com/_gtech